"The Effects of Web Personalization on User Attitude and Behavior: An ..."

Shuk Ying Ho, David Bodoff (2014)

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DOI: 10.25300/MISQ/2014/38.2.08

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type: Journal Article

metadata version: 2023-12-17

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Shuk Ying Ho, David Bodoff:
The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory. MIS Q. 38(2): 497-520 (2014)

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