"Deliberative or Automatic: Disentangling the Dual Processes Behind the ..."

Zhanfei Lei, Dezhi Yin, Han Zhang (2024)

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DOI: 10.25300/MISQ/2024/17614

access: closed

type: Journal Article

metadata version: 2025-03-12

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Zhanfei Lei, Dezhi Yin, Han Zhang:
Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth. MIS Q. 49(1): 331-346 (2024)

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