"The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on ..."

Qianqian Ben Liu, Elena Karahanna (2017)

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DOI: 10.25300/MISQ/2017/41.2.05

access: closed

type: Journal Article

metadata version: 2023-11-30

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Qianqian Ben Liu, Elena Karahanna:
The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction. MIS Q. 41(2): 427-448 (2017)

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