"The Marriage of Retail Marketing and Information Systems Technology: The ..."

Kenneth R. Wrightman (1990)

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DOI: —

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type: Journal Article

metadata version: 2020-05-15

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Kenneth R. Wrightman:
The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience. MIS Q. 14(4): 359-366 (1990)

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