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"Website Localization Strategies to Promote Global E-Commerce: The ..."

Tailai Wu et al. (2024)

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DOI: 10.25300/MISQ/2022/15542

access: closed

type: Journal Article

metadata version: 2024-07-14

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Tailai Wu, Chih-Hung Peng, Choon Ling Sia, Yaobin Lu:
Website Localization Strategies to Promote Global E-Commerce: The Moderating Role of Individualism and Collectivism. MIS Q. 48(1): 31-66 (2024)

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