"How Large U.S. Companies Can Use Twitter and Other Social Media to Gain ..."

Mary J. Culnan, Patrick J. McHugh, Jesus I. Zubillaga (2010)

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type: Journal Article

metadata version: 2023-07-04

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Mary J. Culnan, Patrick J. McHugh, Jesus I. Zubillaga:
How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value. MIS Q. Executive 9(4): 6 (2010)

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