"Aggregation Bias in Sponsored Search Data: The Curse and the Cure."

Vibhanshu Abhishek, Kartik Hosanagar, Peter S. Fader (2015)

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DOI: 10.1287/MKSC.2014.0884

access: closed

type: Journal Article

metadata version: 2020-05-14

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Vibhanshu Abhishek, Kartik Hosanagar, Peter S. Fader:
Aggregation Bias in Sponsored Search Data: The Curse and the Cure. Mark. Sci. 34(1): 59-77 (2015)

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