"Pharmaceutical Product Recalls: Category Effects and Competitor Response."

Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta (2017)

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DOI: 10.1287/MKSC.2017.1054

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta:
Pharmaceutical Product Recalls: Category Effects and Competitor Response. Mark. Sci. 36(6): 931-943 (2017)

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