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"Personalized Online Advertising Effectiveness: The Interplay of What, ..."

Alexander Bleier, Maik Eisenbeiss (2015)

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DOI: 10.1287/MKSC.2015.0930

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/mktsci/BleierE15
Alexander Bleier, Maik Eisenbeiss:
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. Mark. Sci. 34(5): 669-688 (2015)

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