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"Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate ..."
Abhishek Borah, Gerard J. Tellis (2014)
- Abhishek Borah, Gerard J. Tellis:
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. Mark. Sci. 33(1): 114-133 (2014)

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