"Consumer Search Activities and the Value of Ad Positions in Sponsored ..."

Tat Y. Chan, Young-Hoon Park (2015)

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DOI: 10.1287/MKSC.2015.0903

access: closed

type: Journal Article

metadata version: 2020-05-14

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Tat Y. Chan, Young-Hoon Park:
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising. Mark. Sci. 34(4): 606-623 (2015)

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