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"Signaling Through Advertising When an Ad Can Be Blocked."

Yuxin Chen, Qihong Liu (2022)

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DOI: 10.1287/MKSC.2021.1288

access: closed

type: Journal Article

metadata version: 2022-08-11

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Yuxin Chen, Qihong Liu:
Signaling Through Advertising When an Ad Can Be Blocked. Mark. Sci. 41(1): 166-187 (2022)

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