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"An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent ..."
Tao Chen, Baohong Sun, Vishal Singh (2009)
- Tao Chen, Baohong Sun, Vishal Singh:
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. Mark. Sci. 28(4): 740-758 (2009)
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