"The Dynamic Effects of Bundling as a Product Strategy."

Timothy P. Derdenger, Vineet Kumar (2013)

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DOI: 10.1287/MKSC.2013.0810

access: closed

type: Journal Article

metadata version: 2024-10-06

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Timothy P. Derdenger, Vineet Kumar:
The Dynamic Effects of Bundling as a Product Strategy. Mark. Sci. 32(6): 827-859 (2013)

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