"Advertising Strategy in the Presence of Reviews: An Empirical Analysis."

Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio (2019)

Details and statistics

DOI: 10.1287/MKSC.2019.1180

access: closed

type: Journal Article

metadata version: 2020-05-14

a service of  Schloss Dagstuhl - Leibniz Center for Informatics