"The Impacts of Advertising Assets and R&D Assets on Reducing ..."

Niket Jindal, Leigh McAlister (2015)

> Home

Details and statistics

DOI: 10.1287/MKSC.2015.0913

access: closed

type: Journal Article

metadata version: 2020-10-26

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/JindalM15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/JindalM15
Niket Jindal, Leigh McAlister:
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk. Mark. Sci. 34(4): 555-572 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.