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"Movie Advertising and the Stock Market Valuation of Studios: A Case of ..."

Amit M. Joshi, Dominique M. Hanssens (2009)

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DOI: 10.1287/MKSC.1080.0392

access: closed

type: Journal Article

metadata version: 2020-05-14

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Amit M. Joshi, Dominique M. Hanssens:
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?". Mark. Sci. 28(2): 239-250 (2009)

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