"Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity."

Laura J. Kornish, Sharaya M. Jones (2021)

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DOI: 10.1287/MKSC.2021.1300

access: closed

type: Journal Article

metadata version: 2022-01-21

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Laura J. Kornish, Sharaya M. Jones:
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. Mark. Sci. 40(6): 1106-1122 (2021)

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