"The Bright Side of Loss Aversion in Dynamic and Competitive Markets."

Dmitri Kuksov, Kangkang Wang (2014)

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DOI: 10.1287/MKSC.2014.0847

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dmitri Kuksov, Kangkang Wang:
The Bright Side of Loss Aversion in Dynamic and Competitive Markets. Mark. Sci. 33(5): 693-711 (2014)

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