"Practice Prize Paper - Implementing Integrated Marketing Science Modeling ..."

V. Kumar et al. (2015)

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DOI: 10.1287/MKSC.2015.0932

access: closed

type: Journal Article

metadata version: 2020-05-14

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V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree:
Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Mark. Sci. 34(6): 804-814 (2015)

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