"Cross-National Logo Evaluation Analysis: An Individual-Level Approach."

Ralf van der Lans et al. (2009)

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DOI: 10.1287/MKSC.1080.0462

access: closed

type: Journal Article

metadata version: 2022-10-02

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Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt:
Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Mark. Sci. 28(5): 968-985 (2009)

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