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"Promotion Spillovers: Drug Detailing in Combination Therapy."

Hongju Liu, Qiang Liu, Pradeep K. Chintagunta (2017)

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DOI: 10.1287/MKSC.2016.1014

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/LiuLC17
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  - https://dblp.org/rec/journals/mktsci/LiuLC17
Hongju Liu, Qiang Liu, Pradeep K. Chintagunta:
Promotion Spillovers: Drug Detailing in Combination Therapy. Mark. Sci. 36(3): 382-401 (2017)

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