"The Cross Attributes Flexible Substitution Logit: Uncovering Category ..."

Qiang Liu, Thomas J. Steenburgh, Sachin Gupta (2015)

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DOI: 10.1287/MKSC.2014.0886

access: closed

type: Journal Article

metadata version: 2020-05-14

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Qiang Liu, Thomas J. Steenburgh, Sachin Gupta:
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Mark. Sci. 34(1): 144-159 (2015)

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