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"The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer ..."

Liye Ma, Baohong Sun, Sunder Kekre (2015)

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DOI: 10.1287/MKSC.2015.0912

access: closed

type: Journal Article

metadata version: 2020-05-14

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Liye Ma, Baohong Sun, Sunder Kekre:
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. Mark. Sci. 34(5): 627-645 (2015)

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