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"Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term ..."

Ricardo Montoya, Oded Netzer, Kamel Jedidi (2010)

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DOI: 10.1287/MKSC.1100.0570

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ricardo Montoya, Oded Netzer, Kamel Jedidi:
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability. Mark. Sci. 29(5): 909-924 (2010)

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