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"Marketing Budget Allocation Across Countries: The Role of International ..."

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe (2017)

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DOI: 10.1287/MKSC.2017.1046

access: closed

type: Journal Article

metadata version: 2020-10-26

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Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe:
Marketing Budget Allocation Across Countries: The Role of International Business Cycles. Mark. Sci. 36(5): 792-809 (2017)

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