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"Expected Firm Altruism, Quality Provision, and Brand Extensions."

Julio J. Rotemberg (2013)

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DOI: 10.1287/MKSC.1120.0765

access: closed

type: Journal Article

metadata version: 2020-05-14

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Julio J. Rotemberg:
Expected Firm Altruism, Quality Provision, and Brand Extensions. Mark. Sci. 32(2): 325-341 (2013)

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