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"Competitive Poaching in Sponsored Search Advertising and Its Strategic ..."

Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan (2014)

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DOI: 10.1287/MKSC.2013.0838

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/SayediJS14
Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan:
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. Mark. Sci. 33(4): 586-608 (2014)

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