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"Editorial: Marketing's Role in the Evolving Discipline of Product Management."
Jeffrey D. Shulman, Olivier Toubia, Raena Saddler (2023)
- Jeffrey D. Shulman, Olivier Toubia, Raena Saddler:
Editorial: Marketing's Role in the Evolving Discipline of Product Management. Mark. Sci. 42(1): 1-5 (2023)
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