"Buying Cheap: Brand Switching During Economic Distress and Its Disparate ..."

Shantanu Dutta, Divya Singhvi, Somya Singhvi (2025)

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DOI: 10.1287/MSOM.2022.0380

access: closed

type: Journal Article

metadata version: 2025-05-09

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Shantanu Dutta, Divya Singhvi, Somya Singhvi:
Buying Cheap: Brand Switching During Economic Distress and Its Disparate Impact on Consumers. Manuf. Serv. Oper. Manag. 27(2): 441-459 (2025)

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