"Dual Value of Delayed Incentives: An Empirical Investigation of Gift Card ..."

Bharadwaj Kadiyala, Özalp Özer, A. Serdar Simsek (2024)

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DOI: 10.1287/MSOM.2022.0218

access: closed

type: Journal Article

metadata version: 2024-11-06

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  - https://dblp.org/rec/journals/msom/KadiyalaOS24
Bharadwaj Kadiyala, Özalp Özer, A. Serdar Simsek:
Dual Value of Delayed Incentives: An Empirical Investigation of Gift Card Promotions. Manuf. Serv. Oper. Manag. 26(5): 1806-1825 (2024)

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