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"Pricing Personalized Bundles: A New Approach and An Empirical Study."

Zhengliang Xue, Zizhuo Wang, Markus Ettl (2016)

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DOI: 10.1287/MSOM.2015.0563

access: closed

type: Journal Article

metadata version: 2023-06-26

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Zhengliang Xue, Zizhuo Wang, Markus Ettl:
Pricing Personalized Bundles: A New Approach and An Empirical Study. Manuf. Serv. Oper. Manag. 18(1): 51-68 (2016)

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