"Antecedents and outcomes of online brand engagement: The role of brand ..."

Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann (2017)

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DOI: 10.1108/OIR-08-2016-0236

access: closed

type: Journal Article

metadata version: 2020-05-25

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  - https://dblp.org/rec/journals/oir/LoureiroGK17
Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann:
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Inf. Rev. 41(7): 985-1005 (2017)

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