"Exploring the evolution and research directions of virtual reality in ..."

Shih-Hao Lu et al. (2025)

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DOI: 10.1108/OIR-03-2024-0165

access: closed

type: Journal Article

metadata version: 2025-07-04

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Shih-Hao Lu, Huyen Thi Thanh Tran, Thanh-Sang Ngo, Chen-Hao Huang:
Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective. Online Inf. Rev. 49(3): 534-551 (2025)

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