"Different Roles, Different Strokes: Organizing Virtual Customer ..."

Satish Nambisan, Robert A. Baron (2010)

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DOI: 10.1287/ORSC.1090.0460

access: closed

type: Journal Article

metadata version: 2022-12-07

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Satish Nambisan, Robert A. Baron:
Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions. Organ. Sci. 21(2): 554-572 (2010)

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