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"A satisficing DEA model to measure the customer-based brand equity."

Vincent Charles, Jorge J. Zavala (2017)

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DOI: 10.1051/RO/2016041

access: closed

type: Journal Article

metadata version: 2023-11-12

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Vincent Charles, Jorge J. Zavala:
A satisficing DEA model to measure the customer-based brand equity. RAIRO Oper. Res. 51(3): 547-566 (2017)

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