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"Strategic introduction of private brand in the online retail platform."

Zongsheng Huang, Wei Zhang, Bin Liu (2023)

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DOI: 10.1051/RO/2023080

access: closed

type: Journal Article

metadata version: 2023-09-14

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Zongsheng Huang, Wei Zhang, Bin Liu:
Strategic introduction of private brand in the online retail platform. RAIRO Oper. Res. 57(3): 1377-1396 (2023)

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