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"Optimal pricing strategy of retailers considering speculative customers' ..."

Sujuan Song, Wei Peng, Yuyang Zeng (2023)

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DOI: 10.1051/RO/2023028

access: closed

type: Journal Article

metadata version: 2023-09-14

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Sujuan Song, Wei Peng, Yuyang Zeng:
Optimal pricing strategy of retailers considering speculative customers' add-on items return behavior with cross-store full-reduction promotion. RAIRO Oper. Res. 57(2): 551-569 (2023)

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