"Identifying the factors influencing digital marketing and brand-consumer ..."

H. Mickle Aancy et al. (2023)

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DOI: 10.3233/RDA-231505

access: closed

type: Journal Article

metadata version: 2025-03-03

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H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja, P. Venkateswara Rao, Binkey Srivastava:
Identifying the factors influencing digital marketing and brand-consumer relationship. Risk Decis. Anal. 9(1): 19-29 (2023)

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