"How Does Interactive Narrative Design Affect the Consumer Experience of ..."

Chao Gu et al. (2023)

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DOI: 10.3390/SYSTEMS11090471

access: open

type: Journal Article

metadata version: 2025-09-15

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  - journals/systems/GuLWYCMSZ23
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  - https://dblp.org/rec/journals/systems/GuLWYCMSZ23
Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun, Yingjie Zeng:
How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising? Syst. 11(9): 471 (2023)

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