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"The Role of Strategic Orientations in the Relationship Between Adaptive ..."
Madhad Ali Said Al Jabri, Abdelmounaim Lahrech (2025)
- Madhad Ali Said Al Jabri, Abdelmounaim Lahrech:

The Role of Strategic Orientations in the Relationship Between Adaptive Marketing Capabilities and Ambidexterity in Digital Services Firms: The Case of a Highly Competitive Digital Economy. Syst. 13(5): 358 (2025)

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