"Directed Consumer-Generated Content (DCGC) for Social Media Marketing: ..."

Eleni Ntousi et al. (2025)

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DOI: 10.3390/SYSTEMS13020124

access: open

type: Journal Article

metadata version: 2025-10-01

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Eleni Ntousi, Chris Lazaris, Pavlina Katiaj, Anastasios Koukopoulos:
Directed Consumer-Generated Content (DCGC) for Social Media Marketing: Analyzing Performance Metrics from a Field Experiment in the Publishing Industry. Syst. 13(2): 124 (2025)

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