"Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from ..."

Yu-Peng Zhu et al. (2025)

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DOI: 10.3390/SYSTEMS13020079

access: open

type: Journal Article

metadata version: 2025-10-01

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Yu-Peng Zhu, Lina Xin, Huimin Wang, Han Woo Park:
Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from Perceived Value Theory and SEM-ANN Analysis. Syst. 13(2): 79 (2025)

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