"Sourcing innovation from your customer: how multinational enterprises use ..."

René Rohrbeck, Fee Steinhoff, Felix Perder (2010)

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DOI: 10.1080/09537320903498462

access: closed

type: Journal Article

metadata version: 2020-10-08

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René Rohrbeck, Fee Steinhoff, Felix Perder:
Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technol. Anal. Strateg. Manag. 22(2): 117-131 (2010)

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