"Hypes and the birth of new sustainable market categories - a ..."

Taneli Vaskelainen, Marjo Siltaoja, Hilla Hoskonen (2024)

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DOI: 10.1080/09537325.2022.2070467

access: closed

type: Journal Article

metadata version: 2025-01-19

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Taneli Vaskelainen, Marjo Siltaoja, Hilla Hoskonen:
Hypes and the birth of new sustainable market categories - a socio-cultural perspective on the emergence of the meat substitute category in Finland. Technol. Anal. Strateg. Manag. 36(6): 1083-1095 (2024)

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