"Reconsideration of new product development planning based on the ..."

Jungsub Yoon et al. (2024)

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DOI: 10.1080/09537325.2022.2033202

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type: Journal Article

metadata version: 2024-02-10

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Jungsub Yoon, Dong-hyun Oh, Yoonhwan Oh, Jeong-Dong Lee:
Reconsideration of new product development planning based on the relationship between product complexity and product lifetime: the case of the Korean mobile phone market. Technol. Anal. Strateg. Manag. 36(2): 306-318 (2024)

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