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"Brand feedback to negative eWOM messages: Effects of stability and ..."

Manu Bhandari, Shelly Rodgers, Po-Lin Pan (2021)

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DOI: 10.1016/J.TELE.2020.101522

access: closed

type: Journal Article

metadata version: 2021-03-11

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Manu Bhandari, Shelly Rodgers, Po-Lin Pan:
Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions. Telematics Informatics 58: 101522 (2021)

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