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"When attention-grabbing tactics backfire during media multitasking: The ..."
Elisabeth Wolfsteiner, Marion Garaus (2023)
- Elisabeth Wolfsteiner
, Marion Garaus
:
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. Telematics Informatics 81: 101981 (2023)
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