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"Brand or Regular Manufacturer? Influencer's Cooperation Strategies ..."

Shaofu Du et al. (2024)

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DOI: 10.1109/TEM.2023.3298232

access: closed

type: Journal Article

metadata version: 2024-06-18

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Shaofu Du, Qi Dong, Jing Peng, Tengfei Nie:
Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk. IEEE Trans. Engineering Management 71: 9109-9123 (2024)

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