"A Survey on Bid Optimization in Real-Time Bidding Display Advertising."

Weitong Ou et al. (2024)

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DOI: 10.1145/3628603

access: closed

type: Journal Article

metadata version: 2025-01-19

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Weitong Ou, Bo Chen, Xinyi Dai, Weinan Zhang, Weiwen Liu, Ruiming Tang, Yong Yu:
A Survey on Bid Optimization in Real-Time Bidding Display Advertising. ACM Trans. Knowl. Discov. Data 18(3): 58:1-58:31 (2024)

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